Trade and Investment China

China’s General Administration of Customs has announced the nationwide implementation of a cross-border return policy for retail export goods traded under the Cross-Border E-Commerce Export Model (9610 Model), effective 1 April 2026.   The policy follows a successful pilot phase conducted across 20 customs districts, including Beijing, Tianjin, Dalian, Harbin, Shanghai, Nanjing, Hangzhou, Ningbo, Guangzhou, Shenzhen, Chengdu, and Urumqi. The pilot programme, which ran for approximately one year, tested measures aimed at simplifying and streamlining cross-border e-commerce return procedures.   Under the new policy, cross-border e-commerce retailers will be permitted to process returned goods through any designated customs port across China, rather than being restricted to the original port of export.   The policy is expected to particularly benefit cross-border e-commerce platforms, overseas distributors, and small and medium-sized overseas buyers sourcing directly from Ch...

Gift-giving plays a significant role in Chinese culture, symbolizing respect, goodwill, and relationship-building (Guanxi) in both personal and business contexts. It is deeply rooted in Confucian values emphasizing reciprocity and harmony. Gifts are commonly exchanged at every appropriate opportunity, including festivals such as Chinese New Year and the Mid-Autumn Festival, as well as during weddings and business meetings, to strengthen relationships and express appreciation.   When giving gifts in China, thoughtfulness and presentation matter more than the value of the gift. Avoid taboo items such as clocks, umbrellas, or sharp objects, as they carry negative connotations. Instead, choose items that symbolize prosperity and good fortune, like tea, fine wine, or specialty foods. Present gifts with both hands and expect modest refusal before acceptance as a sign of politeness.   In business, gift-giving helps build trust and long-term partnerships, but it’s important to be mind...