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The First Store Economy Initiative, China

As new brands become key in driving traffic to China's urban commercial spaces, the sustained rise of the "first-store economy" has further stimulated consumer appetite. First-store economy refers to a model in which various regions leverage their unique resources to attract domestic and international brands to open their first stores there. It is seen as a major element in the debut economy, a consumption model where brands unveil new products or services to attract consumers and drive purchasing behavior. By clustering these stores through favorable policies and services, this economic model aims to foster business innovation, promote consumption upgrades and push local economic growth. For more information click here

Source: China Daily, 2025

Read additional resources click these links  First store measures; China Briefing  First stores and smaller cities

 

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